Advice on tidying up old wood furniture, cup marks etc.

[JamToday]

Please see pics...

I want to keep the wood's character and the darker piece's age and patina (La Di Da).

I prefer a duller finish on furniture, so I don't want anything too shiny.

But I would like to tone down the damage, particularly the mug marks, as much as possible.

I guess I could sand the pine, but I like the matt finish, and I have no idea how this was originally achieved.

What would you suggest for each item?

 

[foxhole]

Petrol and a match .

 

[Odds]

 

[Mike13]

In the first picture the rings are where the stain has been washed off, the only answer is to sand to even then start again, good luck trying to find a matching stain if you dont.
Second one is a wash with a wood bleach then stain/varnish as required.
If you want any sort of reddish colour watch out for the Tandoori look