This thermostat often has a white plastic knob in the middle of the "cross". However, these break off quite easily (or can be removed to stop people tampering) leaving what you have.
If you use a screwdriver to turn the thermostat knob anti-clockwise, you should be able to hear a slight click when it goes past the temperature it is actually recording. If you don't hear a click I'd suspect the thermostat is faulty, although they are usually pretty reliable. Probably the cheapest diagnosis / repair you can do yourself is to just replace it like for like. BUT remember you are dealing with mains voltages on the terminals, so turn the power to the house off at the consumer unit. Don't rely on switching off the boiler or other controls, I've seen thermostats with "borrowed" lives and neutrals. Use a multimeter to make sure there is no live voltage at the terminals. Should be able to get one for around £20 to £25.