These things are crap.
Sometimes you can just pull lightly on the flex, and tighten that nut directly under the cup as the cup is held against the ceiling.
Usually it then moves, looks a bit wonky, and gets left like that till it gets worse.
It doesn't help with all that flex in the cup. If I don't want to shorten the flex, I usually push a loop of all the slack into the ceiling void, if there is one.
Another solution is ditch the cup and the hook, shorten the flex, and just use the original complete ceiling rose.