More language "evolution"

[ban-all-sheds]

The Advertising Standards Authority (ASA) has permitted broadband companies to advertise "hybrid" broadband – which means it "may contain fibre" – as true "fibre broadband".

The ASA's reasoning was that "fibre" is "seen as one of many generic buzzwords to describe modern, fast broadband" and customers don't care. It would be interesting to see this logic applied to other situations – for example, the ambiguity extended to "meat" products.

 

[ericmark]

The Advertising Standards Authority (ASA) has permitted broadband companies to advertise "hybrid" broadband – which means it "may contain fibre" – as true "fibre broadband".

The ASA's reasoning was that "fibre" is "seen as one of many generic buzzwords to describe modern, fast broadband" and customers don't care. It would be interesting to see this logic applied to other situations – for example, the ambiguity extended to "meat" products.

I thought ASA stands for American Standards Association, in the main it has been replaced by ISO which stands for International Standards Organisation this using the same initials is OK when very different, PC is a trade mark for IBM computers, and also Police Constable, but one is hardly likely to get it mixed up, same with CD corps diplomatique or compact disk.

 

[EddieM]

advertising standards authority.

 

[ericmark]

So I was buying a 100 advertising standards authority film was I?

 

[ban-all-sheds]

I thought

No you didn't.

 

[ericmark]

I know in the main ASA is now called ISO however to use any initials without first defining them is wrong.

In photography, ASA and ISO are both measurements of film speed, or sensitivity to light. ASA is a scale created by the American Standards Association, but it is no longer widely used. Now, most film is labelled by ISO, which was created in 1987 by the International Organization for Standardization.

With a google hunt it depends on what you have looked for before, as to what results it shows. RCD for example will return Recreational craft directive if you have been looking about things to do with canals, and the electrical trade seems it can't make up its mind what to call things with ELCB-c, RCCD, GFCI, GFI and ALCI all been used to mean residual current device, and a RCM (residual current monitor) is clearly a residual current device so really the use of that name is misleading, as we expect a ELCB-c to actually break the supply so "earth leakage circuit breaker - current operated" is a better name.

 

[ban-all-sheds]

to use any initials without first defining them is wrong.

But I didn't:

The Advertising Standards Authority (ASA)...

In photography, ASA and ISO are both measurements of film speed, or sensitivity to light.

No they are not.

ASA may have a film speed scale, but to say that the American Standards Association is a film speed is wrong.

ISO may have a film speed scale, but to say that the International Standards Organisation is a film speed is wrong.

 

[Grizzly]

I thought ASA stands for American Standards Association, in the main it has been replaced by ISO which stands for International Standards Organisation...

I know in the main ASA is now called ISO...

The American Standards Association changed its name, and has been called the American National Standards Institute (ANSI) since 1969!

 

[foxhole]

I’m changing my name to FRED which case anyone is confused stands for Harry .

 

[mattylad]

They are just initials for the organisations, you will find that they are the same TLA/FLA letters as used by other organisations etc. too.

The International Organization for Standardization (ISO) is a worldwide federation of national standards bodies from more than 145 countries, one from each country. ISO is a non-governmental organization established in 1947 and based in Geneva, Switzerland. Its mission is to promote the development of standardization and related activities in the world with a view to facilitating the international exchange of goods and services, and to developing cooperation in the spheres of intellectual, scientific, technological and economic activity. ISO's work results in international agreements which are published as International Standards and other types of ISO documents

ANSI is the sole U.S. representative and dues-paying member of the International Organization for Standardization (ISO), and as a founding member of the ISO, ANSI plays an active role in its governance.

https://www.ansi.org/standards_activities/iso_programs/overview

ANSI is still used a lot especially in the states (as they still use the groat), ISO seems to be more worldwide although EN is used for the european standards.
IF you really want to be brain flucked then try reading lots of those standards...

 

[ban-all-sheds]

Standards are great.

We should have more of them, the ideal being enough for everybody to have their own.