Freeview is easy. It's just a single good-quality coax: Webro WF100, Triax TX100, Labgear PF100; an all copper 75 Ohm RG6-sized coax. The other end will link up with your TV aerial.
Sky satellite, Freesat, Virgin Media cable TV are all slightly trickier in that each service uses a recorder box which generally lives somewhere near the TV. They're close to the TV for a couple of reasons.
First, it's so that the IR control beam can hit the box. That's not essential though because there are ways to relay IR commands picked up by an IR receiver and then transported (usually via a piece of cable) to a box which then repeats the signal. Sky Q went with what amounts to a Bluetooth/wireless remote so that the box can live in a cupboard out of sight.
The other very good reason for keeping the box relatively close to the TV is 4K streaming. It's built in to so many devices now. Both Sky and Virgin package 4K streaming as part of their services, so there's a good chance you'll be sending 4K signals over a HDMI cable. That's where you'll hit a snag. Short 4K-compatible HDMI cables are relatively cheap. The ones that need to cross a whole room though.... yeah, they're a hell of a lot of money, and especially so if you want to make use of the fab and groovy extra colour and higher dynamic range that's available in streaming content from Netflix, Amazon, Disney+ and Apple TV.
So... what's your plan. How much cable to you envisage will be needed from any box location to the TV? Let's go from there.