Insert to the line on 'K' mark on the shaft.
Very good point. The likes of Tend have those markings, but cheaper bits often don't.
Insert to the line on 'K' mark on the shaft.
IMHO you have a good table (I've done loads on mine) but not a great router. I've had budget routers before. The last a ryobi which I retired when the top bearing became wobbly in the plastic moulding. In a table you can use bigger cutters and they'll be further out because of the need to project through the table. You need something powerful and robust, so although what you have might be good for now, I would plan to get a new machine to mount in the table.
With regard to inserting router bits, in a table I often find 1/4" cutters a bit on the short side because they need to project that bit further. I tend to use mine in a 1/2 to 1/4 reducer which allows me to gain a few mm of height and still keep the cutter deep enough on its shaft.
Your router bit looks like you may have inserted it too far. The general rule of thumb is that you insert it to the depth of the collet and then pull it back out very slightly.
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Obviously make sure the plunge clamp is loosened off. I have a bit of grease on my threaded bit, and I do tend to wind mine up and down with a socket in a cordless for the large adjustments (just be careful not to wind it off the end!!). It should be pretty easy both ways unless something is distorted